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I’ve worked in a dealership and I’ve seen it myself: A guy or a group of guys comes waltzing in, wearing nice suits, saying how they are from “such and such” SEO company, which usually has the words “Attack,” “Crush,” “Strike,” or “Dominate” in the name. They hand you a shiny folder full of finely-printed documents, showcasing all of the horrible things that are wrong with your website and all of the places online you are missing from. The owner or the GM freaks out, wondering how this could be and says “well what...

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     Did you know hundreds of factors go into a Google search result?        If you didnt't – we don't blame you. The vast majority of automotive dealerships are unaware of both how much of an impact Search Engine Optimization has over their online success and the intricate processes taking place that determine whether they're listed for a given search term or not.      You should look at SEO as a vehicle for trust. When you've gained Google's trust, they list you in the search results and when you&...

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